| 字段 | 字段内容 |
|---|---|
| 02 | |
| 001 | 02h0267598 |
| 003 | CAL |
| 005 | $2: 0201021104011.0 |
| 008 | $1: 80515r20182016cc a b 000 0 eng d |
| 020 | $a: 9787300253480 :$c: CNY49.00 |
| 040 | $a: YZU$b: eng$c: YZU$d: YZU$d: JLU$e: rda |
| 041 | $a: eng$b: chi$f: chi |
| 093 | $a: F713.56$2: 4 |
| 099 | $a: CAL 022018039428 |
| 100 | $a: Kotler, Philip,$e: author. |
| 245 | $1: 0$a: A framework for marketing management /$c: Philip Kotler, Kevin Lane Keller = 营销管理精要 / 菲利普·科特勒, 凯文·莱恩·凯勒著. |
| 246 | $3: 1$a: 营销管理精要 |
| 250 | $a: Sixth edition. |
| 264 | $a: 北京 :$b: 中国人民大学出版社,$c: 2018. |
| 300 | $a: 5, iii, 299 pages :$b: illustrations ;$c: 28 cm. |
| 336 | $a: text$2: rdacontent |
| 337 | $a: unmediated$2: rdamedia |
| 338 | $a: volume$2: rdacarrier |
| 490 | $a: 工商管理经典教材·市场营销系列 |
| 500 | $a: 教育部高校工商管理类教学指导委员会双语教学推荐教材. |
| 504 | $a: Includes bibliographical references. |
| 534 | $p: Reprint. Originally published:$c: Pearson Education, c2016.$b: 6th ed.$z: 9781292093147. |
| 650 | $a: Marketing$x: Management. |
| 700 | $a: Keller, Kevin Lane,$e: author. |
| 905 | $a: BUCTLIB$d: F713.56$r: CNY49.00$e: 3 |
| 920 | $a: 201100$z: 1 |
| 998 | $a: YZU |
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