| 字段 | 字段内容 |
|---|---|
| 02 | |
| 001 | 0200011688 |
| 003 | CAL |
| 005 | $2: 0040227143533.0 |
| 008 | $0: 10412s2002 txua b 001 0 eng |
| 010 | $a: 2001089968 |
| 020 | $a: 0030321034 :$c: CNY609.63 |
| 035 | $a: W153436 |
| 040 | $a: DLC$c: DLC$d: DLC |
| 041 | $a: eng |
| 042 | $a: pcc |
| 050 | $0: 0$a: HF5415.13$b: .M3586 2002 |
| 082 | $0: 0$a: 658.8$2: 21 |
| 093 | $a: F713.56 |
| 099 | $a: CAL 022003044232 |
| 100 | $a: Ferrell, O. C. |
| 245 | $1: 0$a: Marketing strategy /$c: O.C. Ferrell, Michael D. Hartline, George H. Lucas. |
| 250 | $a: 2nd ed. |
| 260 | $a: Fort Worth :$b: Harcourt College Publishers,$c: c2002. |
| 300 | $a: xxvi, 469 p. :$b: ill. ;$c: 26 cm. |
| 500 | $a: Previous ed. published under title. |
| 504 | $a: Includes bibliographical references and index. |
| 650 | $a: Marketing$x: Management$x: Case studies. |
| 700 | $a: Lucas, George. |
| 851 | $a: ENG$b: BUCTL$2: 0040227 |
| 905 | $a: BUCTL$p: W153436$r: CNY609.63$d: F713.56$e: E2:2 |
| 920 | $a: 211100 |
| 998 | $a: BNU |
| 999 | $a: hyx$b: 1$c: E(M)$e: 1200401 |
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