| 字段 | 字段内容 |
|---|---|
| 02 | |
| 001 | 0200003114 |
| 005 | 20021025092537.0 |
| 008 | $0: 00515s2001 njua b 001 0 eng |
| 010 | $a: 00040643 |
| 020 | $a: 013915695X$c: CNY899.14 |
| 040 | $a: DLC$c: DLC$d: C#P$d: FDU |
| 042 | $a: pcc |
| 050 | $0: 0$a: HF5415.13$b: .C265 2001 |
| 082 | $0: 0$a: 658.8$2: 21 |
| 093 | $a: F713.56$2: 4 |
| 099 | $a: CAL 022001403048 |
| 100 | $a: Capon, Noel. |
| 245 | $1: 0$a: Marketing management in the 21st century /$c: Noel Capon, James M. Hulbert. |
| 246 | $a: Marketing management in the twenty-first century |
| 260 | $a: Upper Saddle River, N.J. :$b: Prentice Hall,$c: c2001. |
| 300 | $a: xvii, 637 p. :$b: ill. ;$c: 26 cm. |
| 504 | $a: Includes bibliographical references and index. |
| 650 | $a: Marketing$x: Management. |
| 700 | $a: Hulbert, James M. |
| 905 | $a: BUCTL$p: W153060$r: CNY899.14$c: E(M)$d: F713.56$e: E1 |
| 920 | $a: 211100$z: 1 |
| 998 | $a: FDU |
| 999 | $a: hyx$b: 1$c: E(M)$e: 1200202 |
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