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Marketing research
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ISBN/ISSN：9787301112120 : 7301112122 038717463X 0387519769 0387527605 (pt. 9) 0387534032 (pt.14) 0387529802 (pt.12) 0387529799 (pt.11)
中图号：F713.50 O62-62
责任者：Churchill, Gilbert A.
题名：Marketing research : methodological foundations = 营销调研 : 方法论基础 / Gilbert A. Churchill, Jr., Dawn Iacobucci著. Beilstein handbook of organic chemistry / compiled by the Beilstein-Institut f乺 Literatur der Organischen Chemie ; executive editor, Reiner Luckenbach.
附加题名：营销调研 : 方法论基础
版本：第9版. 4th ed.
出版项：北京 : Peking University Press 2007. Berlin : Springer-Verlag 19 -
载体形态：xxii, 697 p. : ill. ; 26 cm. v. : ill. ; 24 cm.
丛编：营销学精选教材
附注：Includes bibliographical references and indexes. Includes indexes. 5th supplementary series, covering the literature from 1960 through 1979.
附加责任者：Iacobucci, Dawn. Beilstein, Friedrich Konrad. Beilstein-Institut f乺 Literatur der Organischen Chemie.
内容附注：v. 20. pt. 8. -- c1989. -- xx, 950 p.
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